New Tumblr Logo
Creative Director: Doug Richard
Art Directors: Erik Blad, Alessandra Bautista
Designer: Julianne Waber
Typeface Design: Johannes Breyer, Fabian Harb, Robert Janes
Mastering: Chi-Long Trieu
New logo and custom typeface share the same proportions and x-height.
Tumblr began quietly implementing first cuts of the font in June of 2017, while we continued to evolve the shapes over the following year, allowing it to mature alongside their visual language.
In June of 2018, Tumblr rolled out the new logo, soon to be followed by the full scale implementation of Favorit-Tumblr across all their web and app products.