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Nike горький
World Cup 2018

Commissioned by Nike Football and under the art direction of Wai Lau, Sara Williams and Morgan Ruby, we designed custom alphabets in both Latin and Cyrillic as well as sets of patterns and emblems for their local activities in Russia during the 2018 Football World Cup.

Nike art direction: Wai Lau, Morgan Ruby, Andy Walker, Daniel Whiteneck
Nike project management: Harmen Schepers, Maryte Klizs
Type design: Johannes Breyer, Fabian Harb
Cyrillic consulting: Maria Doreuli, Elizaveta Rasskazova
Photo credits: Nike Football, Kosmos Architects

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During the World Cup, participants of the Maker Studio at the new Nike Box in Moscow’s Gorky Park are invited to create their own custom jerseys from different kinds of fabrics, our typeface and additional emblems and logo sets.

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Custom Typeface Overview

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Vsevolod “Sever” Cherepanov working on his custom jersey.

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Loosely based on Russian Suprematist letterings, the alphabets are designed as distinct units while having individual characters that do not repeat and can be interchanged and used across both writing systems when rotated or mirrored.

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